Tuesday, September 3, 2019

TRESemmé Runway Ready 2019

This year, it's all about COLOR!

Bold hair color was the trending topic at the recently concluded TRESemmé Runway Ready 2019: Color the Runway. Featuring varying shades of blondes and reds, the catwalk was flooded with models in powerful hued looks, curated and styled by Daryl Chang and Pam Quiñones. It was my first time attending the show and I absolutely loved the energy everyone gave on the runway. My favorites? Kim Jones and Jach Manere (what can I say, I love watching AsNTM!) 
To introduce its latest color care range, TRESemmé, the brand used by hair experts from around the world, teamed up with two of the country’s most sought-after creative directors, to build head-to-toe looks inspired by the season’s trend of bold hair color, representing two different collections under the new TRESemmé Pro-Color Series: Color Radiance and Blonde Brilliance
Bringing the vibrance to the runway, Pam Quiñones’ Color Radiance Collection featured powerful, fierce pieces with an underlying sexual energy. This segment featured local designers Carl Jan Cruz, Rajo Laurel, Martin Bautista, Sassa Jimenez, Geoff Gonzalez and Jerome Llorico, and was opened by the newest TRESemmé ambassador, Janine Gutierrez. Styled by TRESemmé hair experts Lourd Ramos and Victor Ortega, the models sported slick, wet, and piece-y hair, highlighting red and brunette undertones, and exuding hat rebellious Berlin energy
The second segment was all about the boldness of light shades, with Daryl Chang’s Blonde Brilliance Collection. Going for a young, vibrant instagirl aesthetic, models led by TRESemmé ambassador Laureen Uy strutted down the runway in a variety of all-black looks with pops of color, further highlighting the different blonde hair shades on the runway. Featuring local brands Neon Island, Aranaz, Pinas Sadya, Primadonna and Deliver Deliver Daily, the effortlessly chic and vibrant vibe was topped off by the hair: a volumized, messy look as styled by TRESemmé hair expert Suyen Salazar and celebrity hair stylist Mark Familara. 

The new TRESemmé Pro-Color Series 
The two collections were put together to shine the spotlight on the new TRESemmé Pro-Color Series, which comes in two variants: Color Radiance with Color Radiance Booster to help prevent color fading for up to 2x longer-lasting color, and Blonde Brilliance with Purple Shampoo Formula to help preserve blonde shades. The full series is formulated with Jojoba Oil to give your colored locks that much-needed moisture. 

Personally though, I love the new TRESemmé Blonde Brilliance! It's infused with Purple Formula to extend the life of platinum, gray or blonde tresses. It tones light hair by cancelling out the natural warm undertones. By making hair appear less brassy, it gives your bleached locks what it needs for less frequent trips to the salon. Would you believe a friend of mine recently bought a small bottle of purple shampoo at a salon for Php 1,250?? So expensive, right!! I really can't imagine spending that much to maintain my colored hair, so I'm really glad to have discovered TRESemmé Blonde Brilliance!
The new TRESemmé Pro-Color Series is available for Php129.50 SRP for 150mL and Php249.50 SRP for 300mL, through online retailers such as Lazada and Shopee. Color Radiance is also available in all leading supermarkets, drug stores and department stores nationwide, while Blonde Brilliance can be found in leading Watsons doors nationwide and select drug stores/department stores. For more information, visit https://www.facebook.com/TRESemmePH.
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