Thursday, July 25, 2019

Keep Your Clothes #NewForLonger With Comfort

Love. Wear. Wash. Repeat.



Last week, I attended the launch of Comfort Care Detergent by Unilever Philippines. There, we saw and heard some of Manila's most fashionable (Apples Aberin, Rajo Laurel, Sara Lahbati, Daryl Chang, Janine Gutierrez, and Laureen Uy) talk about how they can now confidently wear and style their favorite pieces over and over. Do you have clothes that you enjoy repeating? No worries, we all do. It's not like it's a crime right? We all repeat clothes. After all, clothes are an investment. We pay so much for them, it's only right that we wear them as often as we want and not keep them in our closets just to wear for special occasions. 
But let's face it, constant wear and sometimes, just a few washes can cause clothes to yellow in some areas, lose its shape, or get nubby in patches. This can hinder us from wearing our favorite pieces whenever possible. But not anymore!
Thanks to Comfort Care Detergent, you can now keep your clothes new for longer! With its unique and innovative formulation, the new Comfort Care Detergent addresses the five signs of clothes aging. 
The NEW Comfort Care Detergent protects the fibers of your clothes from breakage that causes color fading. It has a unique formulation that prevents your clothes from pilling that causes roughness, thus maintaining their original texture. Broken fibers can lead to shape loss - Comfort Care Detergent can keep the fibers of our clothes intact and helps maintain the fabric's original shape. It can also remove the build-up of loose fibers on the surface of clothes to keep them looking smooth and new (less bobbling). Last, but not the least, is the fact that Comfort is composed of a special blend of stain-removing, cleaning and brightening agents to prevent yellowing so that your white clothes stay white.

Here's a quick before and after of fabric when Comfort Care Detergent is used:

See how the one on the left has more tangles or bobbles and more faded versus the sample on the right, both of which were washed with Comfort Care Detergent.

"Fabric care used to be all about stain removal. But our consumers today demand so much more from their fabric care products. They want to restore that 'love at first wear feeling,' keeping colors vibrant, and clothes free from shape loss, roughness, and the signs of usual wear and tear that come with frequent laundering. Comfort is definitely what they are looking for," says Anne Marianne Tan, Unilever Brand Manager for Premium Laundry.
I seriously can't wait to try these on my favorite pieces and wear them for longer! :D Comfort is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray, and in two variants: Glamour Care and Casual Care.
Follow @comfortphilippines on Instagram to learn more about how Comfort protects clothes fibers to fight the five signs of clothes aging. Comfort is now available in all leading supermarkets nationwide and online through Lazada and Shopee.
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