Monday, May 27, 2019

GCash Launches CSR Arm: GCash For Good

GCash for Good forges partnerships with NGOs to make it easier for them to receive donations made via the GCash app

GCash, operated by Globe Fintech Innovations, Inc. (Mynt), introduces GCash for Good, its corporate social responsibility arm, to further develop the GCash app into a more socially relevant and sustainable platform that will help address issues across different levels of society.

I personally only got to try the GCash a few months ago and it is really a convenient way to pay as well as receive money. I realized this when I saw an online store promoting GCash as its payment mode versus the usual bank deposit that others use. It can be used anytime, anywhere, so long as you have a mobile phone and an internet connection, you're good to go. So yes, GCash really is well-equipped to become a springboard for donations to non-government organizations (NGOs) that champion various advocacies, thanks to its scale and innovative digital platform. 
With Gcash for Good, GCash users can use the GCash app to donate to various groups to create an impact on society. This allows GCash to be a more inclusive and open platform that will help create better opportunities for millions of Filipinos.

"We have always strived to build a better financial ecosystem in the Philippines, and as a socially responsible corporate citizen, we want to leverage on our strength as a digital platform to help others create a better country moving forward," Mynt president Anthony Thomas said.

Platform for Generosity
I think a lot of the time, what hinders people from donating is the hassle. The hassle of having to go to the bank or designated ares to donate, whilst with gcash, you can do so even from the comforts of your own home. Heck, even if you're in the loo, you can donate. And yes, even when you're out of the country. 

GCash is mindful that people now prefer to donate online, as this removes the hassle of having to go through long queues and processes, and gives them more time to focus on their daily lives. According to a study by Global Trends in Giving, 54% of individuals prefer to donate online, while the total volume of donations made online grew by a strong 12.1% in 2017.

Along with this, various research shows a growing trend in micro-donations and crowdfunding - these kinds of donations, albeit small at a time, can make a huge difference once added up. Some people, I've noticed, tend to be shy donating small amounts in public. With the GCash app, no one has to see the value and really, every bit counts. With innovative mobile money technology like GCash, people who want to do good are now empowered with a more efficient experience. 

GCash for Good aims to create a community where doing good and giving back is open to all. Any amount will create huge opportunities for organizations that forward different issues. With GCash for Good, users will also have direct access to where their donations go. It showcases a more transparent and user-friendly interface for anyone to access.
"Our purpose for creating GCash for Good lies in our ardent desire to encourage generosity among Filipinos. We want to create more opportunities to allow people to give and give back to the communities," Thomas said.

Platform for the Green Agenda
For its initial launch, GCash for Good has partnered with Bantay Kalikasan, Haribon Foundation, World Wildlife Fund for Nature, and the Forest Foundation Philippines.

Through its e-money platform Gcash, Mynt aims to develop financial sustainability mechanisms that would strengthen biodiversity conservation efforts for these partner organizations. It also plans to proactively join campaigns that call for a ban on waste imports, deforestation, and waste incineration.

Together with these organizations, GCash is pushing for a greener Philippines (and we all know we need help in that department).

GCash for Good is talking to other NGOs to push other pressing issues into the limelight with the hopes of generating more support for the fight for a better Philippines.

Platform for Volunteerism
Aside from all these, GCash for Good also aims to create a space for Mynt employees to practice their advocacies and become partners for the change it envisions.

"We want to be able to make a difference, and we recognize that doing good is not a one-man job. We believe that we should be working together for the better. With GCash for Good, we're making change accessible and easier for everyone," Thomas said.

Current GCash for Good Partners:
ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALKFI) | Alagang Kapatid Foundation, Inc. | Animal Kingdom Foundation, Inc. | Benilde SDEAS | Biodiversity Finance Initiative (BIOFIN) | Caritas Manila Inc. | Children's Hour Philippines Foundation, Inc. | Fishers & Changemakers, Inc | Daluhay Daloy ng Buhay Inc. | ECHOsi Foundation | GREAT Women | HERO Foundation, Inc. | HOPE | HOUSE Foundation | Investments in Loving Organizations for Village Economies (ILOVE) | Kythe Foundation Inc. | Mindoro Biodiversity Conservation Foundation Inc. | Philippine Dogs and Cats Rescuers Association, Inc. | Pusod, Inc. | Saret Organic Farmville | World Wide Fund for Nature (WWF) Philippines | ICanServe | PhilBio | Haribon | PHAPCares Foundation, Inc. | Save the Children | The Philippine Red Cross
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